BAIHE 柏禾筑境
Most of the public’s perception of space is based on architecture
And what about the building itself? Is iconic and special
And what about the building itself? Is iconic and special
In ancient China, there was a particularly magical architectural structure-tenon and tenon
The principle is to use a concave and convex method on two objects so that they can be perfectly combined.
The principle is to use a concave and convex method on two objects so that they can be perfectly combined.
This combination does not require nails to be fixed, nor does it damage the object itself
Through the research of the tenon and tenon structure, in the brand design of Baihe Zhujing
We adopted the visual hammer "house" familiar to the public as the core of this design
Use a linear method to outline the frame structure of the house itselfSo as to form a visually pure brand identity system
The core purpose is to be eye-catching, increase the transmission rate and reduce brand interpretation
The core purpose is to be eye-catching, increase the transmission rate and reduce brand interpretation
大众对于空间的感知大多都是基于建筑的
而建筑本身呢？就是具有标志性、特别性的
而建筑本身呢？就是具有标志性、特别性的
在中国古代有一种特别神奇的建筑结构——榫卯
原理是在两个物件上采用一凹一凸的方式使其可以完美合并
这种结合方式既不需要使用钉子去固定，也不会破坏物件本身
原理是在两个物件上采用一凹一凸的方式使其可以完美合并
这种结合方式既不需要使用钉子去固定，也不会破坏物件本身
通过对榫卯结构的研究，因而在柏禾筑境的品牌设计中
我们采用了大众都熟悉的视觉锤“房屋”作为此次设计的核心
我们采用了大众都熟悉的视觉锤“房屋”作为此次设计的核心
利用线性的方式去勾勒房屋本身的框架结构
从而形成视觉上特别纯粹的品牌识别系统
核心目的在于醒目、增加传播率以及减少品牌解释
从而形成视觉上特别纯粹的品牌识别系统
核心目的在于醒目、增加传播率以及减少品牌解释
